Full-Time Digital Ads Manager
Job Description
About the job
About Uptown
Uptown Studios is a growing marketing and design agency based in Sacramento, CA. We have been creating social change around Sacramento for 30 years. We specialize in marketing and brand development, digital advertising, graphic design, web design and development, SEO, and videography.
Job Description
We are seeking an experienced Google Ads PPC professional to join our marketing team. This is a client-facing role, with the expectation that the Digital Ads Manager will manage Google ads and social media ads accounts directly as well as communicate with clients, lead client calls, and produce performance reports
Job Roles and Responsibilities
• Directly manage SEM accounts in Google ads
• Perform keyword research for PPC
• Write ad copy for Google ads
• Manage some social media ad accounts (Facebook, Instagram, TikTok,etc.)
• Manage campaigns independently to hit performance goals
• Communicate with clients via email and Zoom
• Produce performance reports in Google Data Studio, be able to clearly articulate the information to the client and make recommendations on next steps
• Lead account strategy and be proactive in understanding and hitting client goals
• Use Google Analytics; setup tracking with Google Tag Manager when needed
Requirements
• 2 – 4 years of digital marketing experience
• At least 2 years of experience with Google Ads and Google Ad Grants
• Data driven
• Strong verbal and written communication skills
• Proficient in Google Sheets
• Proactive, understands performance marketing
• Organized, can manage multiple projects simultaneously
About the company
Uptown Studios is a socially conscious visual communications firm, that offers branding, marketing, graphic design, web design and management, video and multimedia, custom animations, social media, copywriting and print production.
We’ve worked with Sacramento nonprofits and companies like yours since 1992. As a progressive Sacramento graphic design firm, we are ready to change the world with our social marketing techniques, provide alternatives to mass printing (green design is good design!) and put movement into your website or materials with our multimedia, photography, video and animations. We will do all of this in a socially responsible way, for you and for the world.